「PSPは据え置きゲーム機におけるプレイステーションそのもの。われわれは新たな道を切り開き、かつて携帯ゲームで遊ばなかった層、ゲームボーイの技術やソフトウェアに魅力を感じなかった20代のユーザを開拓した。」

(We really feel we carved out new territory [with the PS1] and then we built upon that with the PS2. The parallel that we draw to the PSP is that it is exactly the same to portable gaming to what the PlayStation was to console gaming, that we are carving this new road out and we are selling again to 20-something consumers that were not fans of portable entertainment, were not playing Game Boys because the technology and the software offerings just weren't appealing to them... And now because of the technology in PSP and the game offerings it appeals to them and that same consumer we carved out with the PlayStation is now being carved out with the PSP at an even much greater rate than we did with the original PlayStation. There's a lot of PlayStation legacy there that we've been able to capitalize on that we didn't have back in 1995, but I think it's very similar in terms of carving out a new audience and that new audience has generated $2 billion in revenue in the 17 months that the PSP has been out.)

「ニンテンドーDSが訴求しているのはゲームボーイと同じ層。発売から17カ月の普及率を見れば、DSはPSPの後塵を拝しているだけでなく他のプラットフォームにも負けている。任天堂はコアとなる客層を潜在的に失いつつあり、それ以外の層にもほとんど拡大できていない。

その一方で、PSPはまったく新しいユーザ層を開拓している。ソニーはかつてプレイステーションで実現したのとまったく同じことを実行する。今後は若年層にも浸透を進め、いずれわれわれ自身が初代プレイステーションで開拓した地球規模の巨大なオーディエンスに訴求するだろう。」

(I think obviously our competition, the handheld devices from Nintendo and specifically in the case of the DS, we really feel like they're appealing to the same audience that Game Boy has always appealed to. And if you look at the adoption rate of the DS over the first 17 months, not only does it trail the PSP but it also trails their other platforms... They're potentially losing some of their core audience and they're not really expanding beyond that and we think we're expanding into a completely new audience as we did with PlayStation. And we'll do just what we did on PlayStation; we'll dip down to the younger consumer eventually and we'll ultimately appeal to that vastly Earth wide audience we carved out with the original PlayStation.)